Our Team

Founder & CEO

Michele Sinclair

Michele Sinclair has over 25 years of experience in events, management and sponsor relations; she has provided leadership, enthusiasm and innovation to both profit and not for profit organizations.

As Founder & CEO of brandnew, an Elite Athlete Transformation Program, Michele is destined to leave her personal legacy by transforming lives for further greatness, by enabling athletes to get their whole person in to the game.

Michele's passion lies in sports and living life to its fullest potential, both of which are the foundation for her new founded company of purpose. Michele currently resides in Vancouver, Canada, where she enthusiastically enjoys the outdoors and all it has to offer.

VP Business Development

Jamie Pitblado

Jamie Pitblado has over 25 years of experience in brand management and engagement, event marketing and communications, sponsorship, consumer sales & promotions, government & stakeholder relations and fundraising. Jamie has provided oversight, advice and leadership on major local and national events and programs for both the profit and not-for-profit sectors.

He has vast experience in major event and project management regionally, nationally and internationally and is recognized for his creative, solutions oriented thinking, strong leadership skills, ability to forge strategic partnerships and ability to build a strong team.

Jamie has developed a strong network in the community that has allowed him to continue to pursue opportunities to better the community in which he lives, works and plays.

Vice President, Recruitment

Bryce Hollweg

Bryce Hollweg joins the Brandnew Team as the Vice President, Recruitment and brings with him years of leadership experience in both career and sport. Following his graduation from the United States Military Academy at West Point, where he also served as the Captain of the NCAA D1 Men’s Ice Hockey Team, Bryce served 10 years in the US Army as a Signal Officer in assignments throughout the world, concluding his service as a Professor of Leadership at Embry-Riddle Aeronautical University in Daytona Beach, Florida.

Bryce currently works for the Aquilini Group as the Vice President & Managing Director of PH Restaurants which operates 52 Pizza Hut and 12 Dairy Queen franchises in British Columbia.

His background in leadership, team building and people development make him a valuable asset and resource to the Brandnew Team and clients. He passionately believes in the service and development of others so they can reach their highest potential in life.

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Brandnew Elite Athlete Transformation