Our Team

Founder & CEO

Michele Sinclair

Michele Sinclair has over 25 years of experience in events, management and sponsor relations; she has provided leadership, enthusiasm and innovation to both profit and not for profit organizations.

As Founder & CEO of brandnew, an Elite Athlete Transformation Program, Michele is destined to leave her personal legacy by transforming lives for further greatness, by enabling athletes to get their whole person in to the game.

Michele's passion lies in sports and living life to its fullest potential, both of which are the foundation for her new founded company of purpose. Michele currently resides in Vancouver, Canada, where she enthusiastically enjoys the outdoors and all it has to offer.

VP Business Development

Jamie Pitblado

Jamie Pitblado has over 25 years of experience in brand management and engagement, event marketing and communications, sponsorship, consumer sales & promotions, government & stakeholder relations and fundraising. Jamie has provided oversight, advice and leadership on major local and national events and programs for both the profit and not-for-profit sectors.

He has vast experience in major event and project management regionally, nationally and internationally and is recognized for his creative, solutions oriented thinking, strong leadership skills, ability to forge strategic partnerships and ability to build a strong team.

Jamie has developed a strong network in the community that has allowed him to continue to pursue opportunities to better the community in which he lives, works and plays.

Sales & Marketing Intern

Catriona Cormier

Catriona Cormier is a student-athlete at Brock University, completing her Bachelor in Sport Management (BSM). She is a dedicated individual who has worked in multifaceted roles in the industry. She brings passion, creativity and social media skills to the Brandnew Athlete team.

Catriona also has a vast network to add to the Brandnew Athlete team as she has represented her province of New Brunswick several times, even on the national stage at the 2019 Canada Winter Games. She graduated from Rothesay Netherwood School (RNS – 19’), a highly recognized private school on the East Coast of Canada. Currently, on the Brock University campus, Catriona often volunteers for her community through various committees and non-profit organizations.

Catriona’s level of involvement in the sport industry does not go unnoticed. She works daily to better herself and the people around her as she is always looking to learn from others and lead the next generation.

Head Scout, Social Engagement

Jost Hausendorf

Jost brings expertise in social media management and videography to the Brandnew team. He believes in innovative marketing concepts and loves to interact with other athletes to extend his own network and benefit from their perspectives.

Whilst currently studying at Thompson Rivers University, where he is a member of the USPORTS Men’s Soccer Team, Jost has founded his own organization “Athlete2Athlete” which is a networking platform for ambitious athletes willing to share their experience, knowledge, and advice.

Jost is 21 years old, born and raised in Hamburg, Germany and has experience playing soccer on the semi-professional level in Germany and the collegiate level in the NCAA D2 for West Virginia Wesleyan College.

Get In Touch

Brandnew Elite Athlete Transformation

[email protected]